.NEXT Look and Feel

Following the rebranding of Nutanix, the yearly event .NEXT was due for its own visual refresh. Starting with the logo, I was responsible for creating a new overarching direction for the event. This new look debuted at .NEXT 2024 Barcelona and is currently evolving for use in 2025.

Logo Design

The original .NEXT logo posed several design problems when being used. With the extra period, alignment became a constant issue, and the design was too similar to the Nutanix logo for the two to be successfully locked up together. To combat these issues, I developed a visually distinct logo that contains the period within a letter form.

Original Logo

Alternate Explorations

Design Elements

Pulling from the dot and line shapes from the final logo, I created the following look and feel for the full event. Using striped line patterns, we were able to create a colorful and fun atmosphere, in contrast to the sleeker designs of our core brand.